Nigerian Female Singer, Chidinma Ekile, is not heard like the way she was when she was with ex-record label Capital Hills Records. Ill Bliss who is One of the co-founders of the label, has revealed the reason why the label decided not to renew Chidinma’s contract.
It was a surprise to music followers when they discover that she has parted ways with Capital Hill Records. Several people thought she was going to start her own label or better still join a big music label that will push her brand forward.
In an interview, Ill Bliss had with Sunday Scoop, co-owner of Capital Hill Records, Ill Bliss, said that it was the record label that made the decision not to renew her contract when it expired. The rapper said,
“CHIDINMA DIDN’T JUST WAKE UP ONE MORNING AND LEAVE THE RECORD LABEL. DIDN’T YOU GUYS SEE THAT THE RELATIONSHIP DEGENERATED? HER CONTRACT EXPIRED WITH CAPITAL HILL AND WE DID NOT WANT TO RENEW IT. WE ARE THE RECORD COMPANY; SO, WE DECIDE WHAT TO DO WITH AN ARTISTE WE CREATE.”
According to him, when they started Capital Hill Records, there was no plan to keep artistes for a long time:
“FROM THE START, CLARENCE PETERS AND I DIDN’T PLAN TO KEEP ARTISTES FOR TOO LONG. PHYNO STAYED FOR A YEAR TOO. THERE IS ALWAYS A PROBLEM WHEN YOU START TO KEEP AN ARTISTE FOR TOO LONG BECAUSE YOU WANT TO RECOUP ALL THE MONEY YOU INVESTED IN HIM OR HER AND MAKE A HUGE PROFIT TOO. WE MADE SOME GOOD MONEY FROM THESE ARTISTES; WE MADE ENOUGH MONEY TO BREAK EVEN AND COVER ALL OUR EXPENSES,” HE SAID.
He added that when Chidinma’s contract expired after seven years with the company, they believed she needed to build her own team:
“Chidnma knows where to find us and she knows we will always help her if she needs our help. We only have me and Mz Kiss on the label at the moment,” Ill Bliss added.